SKODA

FAMILYING ADVENTURES

Škoda is the car for the family of today and tomorrow.
They empower families to embark on adventurous, sustainable journeys in their electric vehicles.
Merging functionality with joy, safety, with next-generation in-car entertainment.

OBJECTIVE

Display the cars in an multi-functional way – demonstrating key selling points.

Skoda values – family focus, functionality, reliability and with a sustainable vision.

Spark brand loyalty – encourage footfall, interactions to build consumer data.

LOCATION
Drive brand and product awareness across the UK in the Summer of 2025/26.
The three consumer events will have pre booked brand spaces and sponsorship at CarFest, British Grand Prix and Crufts 2025/26

VISION (part of my creative response)

My aim was to deliver the truly unexpected when it comes to event experiences.
Not by going bigger and more complex – but by breaking boundaries and rethinking spaces entirely.

Creating a disruptive roadmap experience that embodies adventure – just like the cars themselves and putting families first so they can engage, enjoy and capture. Each touch point will be family-focused with a strong emphasis on physical activities (e.g.test drives, scavenger hunts, and eco-challenges) to appeal to adventurous families.
Škoda will increase attendance, deepen engagement, and yield long-term results that go beyond the event itself.

RESULTS

Pitch Win. Client feedback “The board loved how we went above and beyond the creative vision of the brief. Not only did we hero the car but made it part of the interactive stands itself to sell the key features. Powered by the people. Sustainable built. Which is all on brand for the future sales of Škoda. When can we start?”

ROLE Creative Director

AGENCY Energy

MEDIA Creative Strategy / Interactive Touch points / 2D Design / Copy