NIKE

JUST GO ECO

NIKE asked for a creative director response and set a brief to help grow their sustainable community and drive sales within a new target audience via
a social first / pop up experience. Campaign theme and key touch points to 'Show & Tell' how the ideas work in a 20 minute presentation.

OBJECTIVE

Gain as much attention and media coverage as possible

Drive traffic to the experience in person and build community online

Think about third parties joining the campaign

LOCATION

Find a suitable space in London to start the Global Campaign

DURATION

Summer Holidays (June)

TASK (part of my creative response)

NIKE: Interactive experience to cover 3 key touch points:

Social: Informative ways to target the audience and build a stronger community

Physical: Innovate ways to organise a smarter experience for high footfall