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JERK & BEYOND FESTIVAL

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A CARIBBEAN TASTE SENSATION
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The first ever 3 day Caribbean Food & Rum Festival at Old Spitalfields Market, London
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This was a personal project of mine liasing directly with the clients who had never organised an event before on a shoe-string budget and short timescale. I took them on the creative journey and exploration to showcase and introduce the Caribbean Food / Rum / Soul to a new market. The brand look and feel was designed to celebrate this by using colourful imagery to highlight a taste sensation with modern typography that would appeal to all tribes.

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ROLE Creative Director / Designer / Copywriter

CLIENT Limin' Restaurant

MEDIA Branding / Content / Experiential / Social / OOH    

RESULTS First time Spitalfields had to be sectioned off for overcrowding

 
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